You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. How about attempting to influence the wives or barbers of balding men? But the drug can only be purchased via a physician's prescription. All these issues and more faced Tom Casola, who in 1997 was heading the Propecia marketing effort for the drug maker Merck & Co. The case was discussed by audience members at the 5th Annual Alumni Healthcare Conference on November 6, 2004; HBS assistant professor Marta Wosinska led the conversation. The Propecia launch came at a time of regulatory change, which made advertising of prescription drugs to consumers more feasible. But Casola had to consider three limitations on such advertising: In addition to marketing directly to consumers, Casola would also consider strategies for Merck's more traditional marketing channel of selling direct to physicians, using the company's army of field representatives. The problem of so-called "detailing" to physicians was that the sales reps have literally a few minutes or even seconds to pitch directly to the doctor, and are selling three Merck drugs at a time. Given the Food and Drug Administration's advertising restrictions, what kind of advertising should Merck pursue, Wosinska asked the audience: product claim, reminder, or help-seeking? prednisone schedule Do I need a sales tax number and how do I register for one? If you sell tangible personal property, or provide certain fabrication, rental, or other particular services, you must obtain a sales tax identification number, also known as a seller's certificate, from the Mississippi Department of Revenue. The appropriate forms may be downloaded from Mississippi Department of Revenue, or if you have additional questions or need assistance you can call (601) 923-7000 . 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PROPECIA Helping Make Hair Loss History is a Harvard Business HBR Case Study on Sales & Marketing, Fern Fort University provides HBR case study assignment help for just $11. doxycycline for dental abscess PROPECIA Helping Make Hair Loss History Case Solution,PROPECIA Helping Make Hair Loss History Case Analysis, PROPECIA Helping Make Hair Loss History Case Study Solution, In late 1997, Tom Casola, brand manager, Propecia, debate the best approach to market the breakthrough one day pill for hair loss. This launch will be atyp Propecia CaseAnalysis Group10 - Free download as Word Doc /.docx, PDF File.pdf, Text File.txt or read online for free. Propecia Case Analysis. Each Madison Classics event features a giant Cars for Sale Corral with 100’s of cars for sale. Domestic and foreign cars and trucks from all years, makes and models will appear in the Cars for Sale Corral. You’ll find everything from complete show quality vehicles to economy priced project cars. 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Propecia CaseAnalysis Group10 Adverse Effect Hair Loss - Scribd Propecia Side Effects Erectile Dysfunction & Decreased Libido Keywords Androgenetic alopecia, finasteride, sexual side effects. Another small study17 reported three cases of young men, who had used finasteride for. nexium over the counter coupons .00 coupon View Homework Help - propecia from MARKETING 101 at IIM Bangalore. Group 12. Analyze case using 4C framework Customer, Competitor, Company. Case study Analysis on Propesia. Following questions needs to be answered Q1. When and what type oI ads should Tom Casola run aIter launch? Under what circumstance would you use each type oI ads? Is there a point where you would consider a switch in Propecia`s ad strategy? Q2. DeIine Propecia`s potential customer base.